Closure: Final Days of the Waterford Bicycle Factory

$64.95

Photos and Words by Tucker Schwinn
Edited by Tara Seplavy of Bicycling Magazine
Produced by Wow What Studio


This is a three-part photo essay that tells the closing story of the 2023 Waterford Bicycle Factory in Waterford, Wisconsin, an iconic American bicycle manufacturer.

Closure: The Final Days of the Waterford Bicycle Factory aims to preserve this unique institution and a moment in time.


Hardcover, Stitched
240 pages
12 x 1 x 8.6 inches
Limited print of 2500 books

Shipping end of November, 2025

Photos and Words by Tucker Schwinn
Edited by Tara Seplavy of Bicycling Magazine
Produced by Wow What Studio


This is a three-part photo essay that tells the closing story of the 2023 Waterford Bicycle Factory in Waterford, Wisconsin, an iconic American bicycle manufacturer.

Closure: The Final Days of the Waterford Bicycle Factory aims to preserve this unique institution and a moment in time.


Hardcover, Stitched
240 pages
12 x 1 x 8.6 inches
Limited print of 2500 books

Shipping end of November, 2025

Closure: The Final Days of the Waterford Bicycle Factory opens with an intimate tour of the facility documenting the factory’s machines and textures during its final days of operation in the Spring of 2023. It then captures the process of dismantling the factory and following aftermath, documenting the facility stripped of machines and remaining patina and evidence.

Photographer and author Tucker Schwinn captures a distinct and intimate perspective of the industrial space through the lens of someone who grew up witnessing operations and working within its walls and who returned as an adult to work there until its last day.

It is a layered story told through portraits of machines, process, and textures that only come from decades of use and wear at the hands of expert craftspeople. It chronicles the ending chapter of a family legacy with deep roots in Americana, Midwest manufacturing, and cycling history.

  • Tucker Schwinn is a photographer and creative based in Milwaukee, Wisconsin.

    After earning a BFA in Photography from Columbia College Chicago in 2010, Tucker worked for SRAM Corporation, a large US-based bicycle parts maker, until 2017. He then returned home to work alongside his father, Richard Schwinn, at Waterford Precision Cycles until the factory closed in 2023.

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  • Hardcover, Stitched
    240 pages
    12 x 1 x 8.6 inches

    Limited Press, 2500 copies printed
    Published by Wow What Studio, 2025


    Edition: 1st
    Language: ‎English
    ISBN-13: ‎979-8-9931896-0-4